Position: Head of Lead Generation & Growth MarketingLocation: Remote or HybridReports to: President & COOIndustry: Healthcare & Education ServicesAbout the RoleWe are seeking a strategic and execution-focused Head of Lead Generation & Growth Marketing to drive our multi-channel lead generation strategy across paid advertising, SEO, recruitment marketing, analytics, campaign design, and emerging technologies. This senior leader will play a pivotal role in accelerating our talent acquisition efforts and overall organizational growth at the intersection of K-12 education and healthcare services.This role is ideal for a high-performing marketing and recruitment operator who understands how to turn strategy into scalable execution. You bring experience in high-growth environments, deep analytical capabilities, and a passion for building smart, modern, results-driven systems.Key ResponsibilitiesLead the development and execution of a comprehensive lead generation strategy across digital, programmatic, organic, and partnership channels.Oversee performance marketing (paid search, display, social) and SEO optimization to attract high-quality leads (clinical talent and client prospects).Partner closely with Talent Acquisition, Operations, and Clinical leadership to align strategies and drive measurable results.Build and manage recruitment marketing campaigns, landing pages, and nurturing funnels to increase candidate conversions.Evaluate and deploy technologies and tools that improve visibility, tracking, segmentation, and lead engagement.Build and lead a small but high-impact team of marketers, analysts, and campaign specialists.Stay ahead of market trends and competitor strategies to identify new opportunities for lead generation and brand exposure.Drive a test-and-learn culture with strong performance tracking, KPI dashboards, and attribution models.Key Requirements8+ years in a senior lead generation, performance marketing, or recruitment marketing role.Proven track record in designing and executing digital strategies that generate measurable results.Experience in a growth-oriented, multi-site organization-ideally in healthcare, education, staffing, or high-scale service environments.Strong operational background with hands-on experience in recruitment or talent acquisition is a plus.Data-driven mindset with fluency in marketing analytics, KPIs, campaign performance, and ROI tracking.Expert in tools such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, CRM systems (e.g., Salesforce), and marketing automation platforms.Ability to lead cross-functional initiatives and influence at all levels of the organization.Curious, modern, and deeply knowledgeable about the latest digital and recruitment trends.Why Join UsWe are a purpose-driven market leader committed to transforming lives and communities through high-impact educational and behavioral health solutions. This is an opportunity to drive real growth and innovation in a company known for quality, impact, and scale.